Joyner Lucas Releases New Music Video for “I’m Not Racist”

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Joyner Lucas, 29,  is an artist from Worcester, Massachusetts and is known for pointing out the big elephant in the room with his visuals and innovative lyrics. In his latest visual released on November 28, this rapper reveals his new music video for his latest song called “I’m Not Racist,” in the video he showcases a heated debate about race relations between a White man and a Black man. The video received over 12 million views in just 10 hours.

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This powerful piece of art is so relevant for what is going on in society. The conversation between two opposing forces: a white man in a ‘Make America Great Again’ hat, and a young black man that displays a representation of the hip-hop generation, both debate race relations while rapping the lyrics to Joyner’s song. The video starts off by the white man expressing his concerns for the black community, preaching that he is not racist only contradicting his own argument where he discusses paying taxes to help aid minorities, white privilege and more. The conversation then passes over to the black man in which he rebuttals his argument by addressing police brutality, cultural appropriation and use of the N-work.

Though the two individuals debate throughout the video at the end they come to an understanding of each others perspective.

The end of the video displayed this quote :

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Watch the powerful video below:



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