Facebook and Universal Music Group Announce Global Licensing Agreement

Facebook and Universal Music Group sign new licensing agreement to allow users to use Universal Music in the videos they upload and share.

Many of you may know the frustrations you go through when uploading content that involves music over the internet. Whether that’s through the use of Facebook, YouTube, Instagram, or even Twitter. Most users tend to want their content to come with music.

Well as of today, Facebook and Universal Music Group announced a multi-year contract agreement to license recorded music and publishing catalogs for potential videos and additional Facebook features to select from. You may have seen similar catalogs featured by YouTube’s Audio Library.

This partnership will also take into effect Facebook’s conglomerates, Instagram, Messenger, and Oculus. No more of getting your post stripped down just because you decided to play Cardi B’s hit song “Bodak Yellow” in the background. The deal will help address the major copyright infringement issues around music on the platform as long as the song is protected in the catalog.

Tamara Hrivnak, head of Music Business Development and Partnerships at Facebook had this to say:

“There is a magnetic relationship between music and community building. We are excited to bring that to life on Facebook, Instagram, Oculus, and Messanger in partnership with UMG.”

Given the amount of influence and attention social media has garnered over the years, it’s easy to see how much sense this deal makes. Publishing companies want their cut of profits anytime a song is played, while social media companies want to enrich the user’s experience any way possible.  Now Everyone wins.


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