Fashion & Beauty

H&M Apologizes For Controversial Ad Featuring A Black Child In ‘Coolest Monkey’ Hoodie

H&M Under Fire After Image of Black Boy Modeling 'Racist' Hoodie Goes Viral

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Popular fashion retailer, H&M starts the year off with an insensitive racial ad. After the retailer posted an ad showing a black child modeling a hoodie with the text “coolest monkey in the jungle.”

The image of the child first appeared this past weekend on the British version of the Swedish-based retailer’s website and was removed by Monday morning. The image was criticized online for its reference to a monkey, an animal that has had long conversation featured in racial and ethnic slurs.

The company has pulled the garment from it’s stores, after causing a social media storm. H&M agreed with those that were upset by the image, and later apologized posting this statement on social media:

A host of celebrities within the last 24 hours have stood against H&M and their degrading ad. Social media post from basketball star LeBron James, rapper Diddy and singer The Weeknd, were posted on social media backlashing H&M’s post. The Weeknd, who has worked with H&M on collections in the past and annouced that he’d be cutting ties with the company.

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The company said they would investigate how the image appeared in it’s online store in  and how the shirt itself both came to be.

“It is obvious that our routines have not been followed properly. This is without any doubt,” the company said. “We will thoroughly investigate why this happened to prevent this type of mistake from happening again.”

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