“Put your money where your mouth is.”
This quote is something I’ve thought to myself ever since H&M released their negligent ‘Coolest Monkey in the Jungle’ ad campaign. Do the brands and companies you and I do business with, really care about our business? Do they take into account our own values and ideals or are they simply making money off of them?
I turned to Nike to ask this question because it is my favorite company by far. Also, they take part in yearly campaigns of releasing sneakers and apparel modeled after Black History Month-themed colorways of red, black, and green. Furthermore, Nike has taken an even further step into empathizing with the people of color in America by creating an additional campaign titled ‘Equality’.
As you can see below, the commercial that features Nike’s newest campaign features its top black athletes in LeBron James, Serena Williams, and Kevin Durant. Though bringing attention and awareness to the subject of equality for all, I question what has the world’s largest sports apparel company contributed? What risk have they taken? Could you imagine Colin Kaepernick heading this campaign? Would Nike do that?
We see the sneakers you put on your endorsement athletes. We see the commercials you plug our favorite players into, but could you maybe, just maybe, think about taking those same profits from the sale of BHM-laced Kyrie Irving’s, and give back to all of the local businesses you’ll find along the many MLK Boulevard’s in this country? Just a thought Nike.
Put your money where your mouth is.