GAP is celebrating its evolution over the past decades by releasing a “Logo Remix” collection. The collection offers a mash-up of vintage GAP sweaters and T-shirts creating a remix of the brand’s logos over the years.
To help celebrate the occasion, GAP used director Tabitha Denholm, best known for her work with Beyoncé, Drake and Rihanna, to create the Logo Remix film. The new campaign is complete with a video of influencers dancing to Metro Boomin’s remixed version of the Thompson Twin’s ’80s anthem, “Hold Me Now.”
GAP’s logo remix collection includes a range of influencers and stars on the rise including SZA, Metro Boomin, Sabrina Claudio, Awkwafina, Bria Vinaite, Connor Franta, Maya Jama, Miles Heizer, and Naomi Watanabe. This cast of talent is remixing the culture on their own terms, whether it’s through music, acting, comedy, or being a strong voice in society, you can catch these influencers in the new GAP campaign.
The Logo Remix collection film will officially air during the Grammy Awards on January 28. The collection is set to hit GAP’s website on Saturday, January 27 and select GAP stores on January 29.
Check out the GAP Logo Remix below:
